What is Zumba? (3)
What is Zumba?
Are you ready to party yourself into shape? That’s exactly what the Zumba® program is all about. It’s an exhilarating, effective, easy-to-follow, Latin-inspired, calorie-burning dance fitness-party™ that’s moving millions of people toward joy and health.
WHO WE ARE
Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot international music, created by Grammy Award-winning producers, and contagious steps to form a "fitness-party" that is downright addictive.
Since its inception in 2001, the Zumba program has grown to become the world's largest – and most successful – dance-fitness program with more than 14 million people of all shapes, sizes and ages taking weekly Zumba classes in over 140,000 locations across more than 150 countries.
OUR STORY
Sometimes great ideas are born from accidents. In the mid-'90s, no one could have predicted the success of the Zumba®program, not even Alberto "Beto" Perez, who created the Zumba experience, after what many have called a true "happy accident."
THE ORIGINAL "FITNESS-PARTY"
As a fitness instructor in his native Cali, Colombia, Beto's life took an unexpected turn one fateful day in the mid-'90s when he darted off to teach an aerobics class and forgot his traditional aerobics music. He improvised using his own mix of music from tapes he had in his backpack (salsa and merengue music he grew up with). Spontaneously he created a new kind of dance-fitness, one that focused on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn't stop smiling. His class loved it! And on that day, a revolutionary new fitness concept was born – the Zumba® Fitness-Party.
ZUMBA® FITNESS: THE COMPANY
In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through a student (Alberto Perlman’s mom), met entrepreneurs Alberto Perlman and Alberto Aghion. All three hailed from Colombia and all three had a vision to bring this dynamic dance-fitness class to the masses. The three Albertos formed an alliance and created a business, calling it Zumba Fitness. They trademarked the word Zumba® and set a goal to expand the brand all over the world. First came the DVDs, then the infomercial – which introduced the Zumba Fitness-Party to the public on a wide-scale basis – then came the demand for Zumba classes and Zumba Instructors. That’s when the company took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned a full-fledged Zumba Academy™ to license Zumba Instructors to teach Zumba classes. More expansion followed with the launch of Zumbawear™ apparel and accessories, music CDs, and in 2008, one of the best-selling at-home fitness DVD series ever – the Zumba Fitness® Total Body Transformation System – which starred Beto and introduced Zumba Fitness’ newest stars, Tanya Beardsley and Gina Grant. In 2010, Zumba shook the ground (once again) by being the first branded fitness program to launch a video game on all three major gaming platforms: Wii, Xbox, and PS3.
FROM "HAPPY ACCIDENT" TO WORLDWIDE PHENOMENON
Fast forward to today, the Zumba program is now taught in gyms and studios all over the world to millions of Zumba enthusiasts. And as the program continues to evolve – from its humble beginnings, to a global movement, to a way of life – its growth has only deepened our commitment to providing accessible fitness, without the strain, without the sacrifice, just the pure joy of a party.
So, whether it’s a life-saving drug or a new kind of dance-fitness, a "happy accident" can move you in a new direction and change your life forever. That’s what happened to us. And now we look forward to sharing the Zumba program with you.
OUR VISION
At Zumba Fitness LLC, our vision is to fill the world's empty rooms with Zumba® classes. Working hand-in-hand with our most dedicated Zumba Instructors (called ZIN™ members), together, our goal is to spread the philosophy of health and happiness and of loving everything you do, especially your workout.
ZUMBA® CLASSES
The Zumba program currently offers eight types of Zumba classes:
Zumba® Fitness – When participants see a Zumba class in action, they can’t wait to give it a try. Zumba classes feature exotic rhythms set to high-energy Latin and international beats. Before participants know it, they’re getting fit and their energy levels are soaring! There’s no other fitness class like a Zumba Fitness-Party. It’s easy to do, effective and totally exhilarating, often building a deep-rooted community among returning students.
Zumba Gold® – Zumba Gold targets the largest growing segment of the population: baby boomers. It takes the Zumba formula and modifies the moves and pacing to suit the needs of the active older participant, as well as those just starting their journey to a fit and healthy lifestyle. What stays the same are all the elements the Zumba Fitness-Party is known for: the zesty Latin music, like salsa, meringue, cumbia and reggae ton; the exhilarating, easy-to-follow moves; and the invigorating, party-like atmosphere. Active older adults want camaraderie, excitement and fitness as a regular part of their weekly schedule. Zumba Gold is the perfect fit. It’s a dance-fitness class that feels friendly, and most of all, fun.
Zumba® Toning – When it comes to body sculpting, Zumba Toning raises the bar (or rather, the toning stick). It combines targeted body-sculpting exercises and high-energy cardio work with Latin-infused Zumba moves to create a calorie-torching, strength-training dance fitness-party. Students learn how to use lightweight, maraca-like Toning Sticks to enhance rhythm and tone all their target zones, including arms, abs, gluts and thighs. Zumba Toning is the perfect way for enthusiasts to sculpt their bodies naturally while having a total blast.
Aqua Zumba® – Known as the Zumba "pool party," Aqua Zumba gives new meaning to the idea of an invigorating workout. Splashing, stretching, twisting, and even shouting, laughing, hooting and hollering are often heard during an Aqua Zumba class. Integrating the Zumba formula and philosophy with traditional aqua fitness disciplines, Aqua Zumba blends it all together into a safe, challenging, water-based workout that’s cardio-conditioning, body-toning, and most of all, exhilarating beyond belief.
Zumbatomic® – Designed exclusively for kids (ages 4-12), Zumbatomic classes are rockin’, high-energy fitness-parties packed with specially choreographed, kid-friendly routines and all the music kids love, like hip-hop, reggae ton, cumbia and more. Parents love Zumbatomic because of the effects it has on kids, increasing their focus and self-confidence, boosting metabolism and enhancing coordination. Zumbatomic rounds out family fitness goals by giving parents a great reason to head to the gym – for themselves, for their kids, for a totally fun family experience.
Zumba® in the Circuit – Maximize your workout while still having a total blast. Zumba in the Circuit is 30 minutes of high-octane, Latin-inspired dance-fitness moves combined with circuit training, a series of strength exercises at timed intervals. Get the metabolism-boosting, strength-building benefits of circuit training while perfecting Zumba moves—all in the same class! Guaranteed to blast calories and thwart boredom, Zumba in the Circuit moves students from one exercise station to the next to the thumping beats of reggae ton, salsa, meringue, hip-hop and more. Be in and out in 30 minutes flat —this time-effective and efficient class can be adapted for all fitness levels.
Zumba® Gold-Toning – The Zumba® Gold-Toning program offers the best of both worlds — the exhilarating experience of a Zumba Fitness-Party with the benefits of safe-and-effective strength training. It’s an easy-to-follow, health-boosting dance-fitness program for baby boomers as well as beginners. Through dynamic lightweight resistance training and exciting international rhythms, Zumba Gold-Toning classes help participants build muscle strength, increase bone density, and improve mobility, posture and coordination.
Zumba Sentao™ – The Zumba Sentao™ workout takes the thrill of the fitness-party and partners it with explosive, chair-based choreography to strengthen, balance and stabilize your core, and step up your cardio work in a whole new way. Grab a chair, feel the beat and learn how to use your own body weight to enhance muscle strength, improve definition and endurance, and tone your physique. Strut, shake and shimmy as you work your core (and work the chair) in a high-energy fitness-party that will keep you on the edge of your seat!
We Love to hear from you, for questions, comments and shopping please call or email us
Zumba Fitness, LLC Fact Sheet OVERVIEW
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography to provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world, with 14 million people taking classes on a weekly basis in over 140,000 locations across more than 150 countries.
THE WORKOUT
The Zumba® workout provides long-term physical and emotional benefits through exhilarating, high calorie-burning fitness parties, and its simple dance moves from around the world increase the fun factor, making it feel like exercise in disguise. Zumba classes feature routines set to fast and slow rhythms that successfully tone and sculpt the body while burning fat. A person can burn up to 1,000 calories in a one-hour class depending on the intensity of the workout, and will leave the class with a huge smile. Music is Zumba Fitness’ special motivational ingredient. The score, created with specific beats and tempo changes, transitions the workout seamlessly to encompass toning, strengthening and cardio, thus targeting every major muscle group in the body. The program blends red-hot international music, created by Grammy-winning producers, with contagious choreography from dance styles including: salsa, merengue, cumbia, samba, belly dance, bhangra, hip-hop and other world rhythms.
ZUMBA® CLASSES
Classes are offered by licensed Zumba instructors in more than 140,000 locations throughout the world, including health clubs, gyms, cruises, community centers and nightclubs. The Zumba program is recognized by the world’s leading fitness educators, including the Aerobics and Fitness Association of America (AFAA), IDEA Health & Fitness Association, the American Council on Exercise (ACE), American Aerobic Association International /International Sports Medicine Association (AAAI-ISMA), Can-Fit-Pro, the UK’s Register of Exercise Professionals (REPS), and Fitness Australia.
ZUMBATOMIC®
Designed exclusively for kids, Zumbatomic® classes are rockin’, high-energy fitness-parties packed with specially choreographed, kid-friendly routines set to hip-hop, reggae ton, cumbia and more. Parents love the Zumbatomic program because of the positive effects it has on kids, increasing their focus and self-confidence, boosting metabolism and enhancing coordination.
ZUMBA GOLD®
The Zumba Gold® program takes the Zumba formula and modifies the moves and pacing to suit the needs of the active older adult, as well as those just starting their journey to a fit and healthy lifestyle. What stays the same are all the elements the Zumba® Fitness-Party is known for: the zesty world music, like salsa, merengue, cumbia and reggae ton; the exhilarating, easy-to-follow moves; and the invigorating, party-like atmosphere.
AQUA ZUMBA® Known as “the pool party,” this therapeutic workout combines contagious world rhythms, but adapts them to use the water’s resistance for a safe and extremely effective aquatic workout. The Aqua Zumba® program provides tremendous benefits for the body, and is also fun and invigorating.
ZUMBA® TONING
The Zumba® Toning program expands the cardiovascular element to include muscle endurance for a full body workout. Using low-weight Zumba® Toning Sticks – which double as maracas to complement the contagious music – this program incorporates repetition to target specific muscle groups while burning fat. Zumba Fitness Fact Sheet – 2
ZUMBA® GOLD-TONING
The Zumba® Gold-Toning program offers the best of both worlds — the exhilarating experience of a Zumba fitness-party with the benefits of safe-and-effective strength training. It’s an easy-to-follow, health boosting dance-fitness program for baby boomers as well as beginners. Through dynamic lightweight resistance training and exciting world rhythms, Zumba Gold-Toning classes help students build muscle strength, increase bone density, rejuvenate joints and improve mobility, posture and coordination.
ZUMBA® IN THE CIRCUIT
Zumba® in the Circuit is 30 minutes of high-octane, international dance-fitness moves combined with circuit training, a series of strength exercises at timed intervals. Zumba in the Circuit blasts calories, boosts metabolism, builds strength and allows participants to perfect Zumba moves—all in the same class! This time-effective and efficient class can be adapted for all fitness levels.
ZUMBA SENTAO™ The Zumba Sentao™ workout takes the thrill of the fitness-party and partners it with explosive, chair based choreography to strengthen, balance and stabilize your core, and step up your cardio workout in a whole new way, providing a total body workout.
HISTORY
1990s: As a fitness instructor in his native Cali, Colombia, celebrity fitness trainer Beto Perez’s life took an unexpected turn one fateful day when he darted off to teach an aerobics class and forgot his traditional aerobics music. He improvised using his own mix of music from tapes he had in his backpack- an array of popular salsa and merengue. Spontaneously, he created a new kind of dance-fitness, one that took the focus off counting reps over music and instead focused on letting the music move you. His class loved it. Energy electrified the room; everyone was smiling and cheering. On that day, a revolutionary new fitness concept was born.
1999: Following his success in Colombia, Beto brought his dance-fitness concept to the United States where he began teaching classes in Miami and continued to perfect the science of his innovative program. His classes quickly became a sensation on the fitness scene as word spread of his new, exhilarating fitness offering.
2001: Beto joined entrepreneurs Alberto Perlman and Alberto Aghion; together, they formed an alliance and created a business, calling it Zumba Fitness. They branded the program Zumba® and set a goal to expand that brand all over the world.
2007: The Zumba® program launched internationally.
2012: Zumba® Fitness became the largest branded fitness program in the world, with more than 14 million weekly class participants in 140,000 locations across more than 150 countries.
INSTRUCTORS
The company’s Educational Division has licensed thousands of Zumba instructors worldwide. Instructors are licensed via a Zumba® Basic 1 Instructor Training, after which they have the option to become trained in specialties including: Zumba Gold®, Jump Start Gold, Zumba® Toning, Zumba ® Gold Toning, Aqua Zumba ®, Zumbatomic ®, Zumba Sentao™ and Zumba® Basic 2.Zumba Fitness Fact Sheet – 3 ZUMBA ®
FITNESS AT HOME
For those who prefer a Zumba workout in the comfort of their own home, Zumba Fitness offers Exhilarate™ Body Shaping System, the four-disc DVD collection packed with contagious routines set to an exciting blend of world rhythms. This is the fourth consumer DVD collection Zumba Fitness has released since the company’s inception in 2001, with the other volumes selling more than 12 million copies worldwide.
“Exhilarate™ Body Shaping System” features celebrity instructors Beto, Gina Grant and Kass Martin, and highlights include: “Step by Step”, a basic guide to break down different Zumba moves; “Activate”, a 45-minute, easy-to-follow fitness-party; “Ripped: Zumba® Toning”, the total body-sculpting workout featuring maraca-like Zumba® toning sticks; “Mix”, an international fitness-party journey featuring rhythms from around the world; and “Exhilarate”, the original fitness-party experience. The collection also includes 1 lb Zumba® Toning Sticks and the Exhilarate™ Program Guide featuring a 10-day weight loss plan and more.
The “Zumba® Fitness Exhilarate™ Body Shaping System” is available in select countries worldwide. For more information, visit zumba.com and watch the Exhilarate trailer here:
ZUMBA® FITNESS VIDEO GAMES
The best-selling Zumba® Fitness video game franchise has sold over 8 million units globally and dominated video game charts for over 36 weeks, delivering the Zumba Fitness-Party directly into fans’ living rooms around the world. The Zumba® Fitness video game collection includes the original Zumba® Fitness game: the number one fitness title of 2011, its sequel, Zumba® Fitness 2 and Zumba® Fitness Rush, the most technologically advanced, feature-rich Zumba® Fitness video game to date. Zumba® Fitness video games feature hot music tracks, electrifying choreography and many dance styles to move along with celebrity Zumba instructors Beto, Gina Grant and Kass Martin. For more information, visit: zumbafitnessgame.com.
ZUMBA® WEAR, FOOTWEAR AND ACCESSORIES
Zumba Fitness’ stylish, comfortable clothing brand is designed to let you groove while losing yourself in the music. The Zumba® wear collections are multi-seasonal and include signature items such as cargo pants, leggings, capri pants, shorts, tanks, jackets, bra tops, accessories and sweaters. The collection also boasts footwear including the best-selling Z-Kickz, the ultimate dance-fitness shoe. Zumba wear can be purchased online at zumba.com.
SOUNDTRACKS
Dance along to the exotic rhythms of Zumba Fitness with original party soundtracks, including: “Best of Exhilarate,” “Zumba Fitness Greatest Hits,” “Zumba Fitness Classic,” “Party Nation,” “Cardio Party,” “Zumba Mega Hits” and “Zumba Fitness Vibe Tribe.” Best-selling Zumba® Fitness original songs include “Zumbalicious,” “Que Te Mueve” and “Caipirinha.” Zumba Fitness’ musical offerings are available at zumba.com and iTunes.
ZUMBA® MUSIC PLATFORM
Billboard magazine recently named Zumba Fitness “The Next Music Platform” as it provides artists the opportunity to debut tracks via Zumba Fitness’ global network of instructors and enthusiasts. Artists including Pitbull, Vanilla Ice, Daddy Yankee, Paulina Rubio and Wyclef Jean have teamed up with Zumba Fitness to generate awareness for their music by launching songs through the brand's network of Zumba® instructors - reaching more than 14 million music enthusiasts worldwide in live classes every week.
ZUMBA LOVE / ZUMBATHON® CHARITY PLATFORM
Each day around the world, the Zumba® program makes a positive impact on millions of people’s lives, and it’s in this spirit that Zumba Love was founded. The mission of Zumba Love is to foster charitable initiatives that raise funds and awareness for important causes, and to celebrate the joy of giving through dance, fitness, friendship and love. Powered by the energy and passion of our Zumba Instructor Network (ZIN™) and Zumba fans worldwide, Zumba Love has raised millions of dollars for breast cancer research, motor neuron disease research, heart health, childhood obesity and more through thousands of Zumbathon® charity events (zumba classes for charity) and other Zumba activities. And this is only the beginning. Zumba Love will touch more and more people around the world as we continue to grow our vision.Zumba Fitness Fact Sheet – 4
EXECUTIVES
Alberto Perlman
Chief Executive Officer, Co-Founder
Alberto Aghion
Chief Operations Officer, President, Co-Founder
Beto Perez
Chief Creative Officer, Co-Founder
Jeffrey Perlman
Chief Marketing Officer
MEDIA CONTACT
Shaun Leavy
MWW Group
201.964.2427
This email address is being protected from spambots. You need JavaScript enabled to view it.
HEADQUARTERS
800 Silks Run, Suite 2310
Hallandale, FL 33009
954.925.3755
FOR MORE INFORMATION: Please visit zumba.com, and find us on Facebook and Twitter.
A quick note about the ZUMBA® Trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines:
Please DO:
- Capitalize the letter “Z” in our “Zumba" trademark or write with all capital letters, "ZUMBA";
- Use the trademark to describe our services or products, for example “the ZUMBA® fitness
- Program,” “Zumba® class,” “ZUMBA instructor,” "Zumba® moves" etc.
- Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.
Please DO NOT:
- Use Zumba as a verb--for example, do not write: “Once you Zumba, you’ll be hooked.”
- Use Zumba as a noun--for example, do not write: “They were doing Zumba” or "Zumba is great."
- Change the trademark--for example, do not write “Zumbamania” or "Zumbarina."
ZUMBA® TRADEMARK USAGE GUIDE
The ZUMBA® Trademarks are important business assets of Zumba Fitness, LLC and should be treated with a high level of care. People around the world, including our company, rely on our trademarks to identify our products and services and to distinguish them from those of our competitors. As the creators and global leaders in dance fitness programs, DVD’s, video games, clothing, and accessories, Zumba Fitness takes great pride in it's products and programs and works relentlessly to improve its products and services. We believe that our passion for excellence is unrivaled.
If Zumba Fitness' trademarks became "generic" in a particular area, they might cease to protect consumers and the company from knowing the source of its products and services – anyone may be able to use them without concern of a trademark infringement claim, creating confusion in the marketplace. This is because the word or symbol would no longer indicate to the public that the products or services bearing the ZUMBA® Trademarks originate from one source, namely, Zumba Fitness, LLC.
We respectfully request that you support our efforts to enforce the ZUMBA® Trademarks and take steps to use them properly and avoid confusion or potential misuse that may yield liability. If you have any questions concerning the proper use of the ZUMBA® trademarks, contact us via our support page.
THE WORD ZUMBA® DOESN’T MEAN ANYTHING
The word ZUMBA® was coined by our company, and is an arbitrary or fanciful word we selected as the original brand name that identifies Zumba Fitness' dance fitness programs and related products. The ZUMBA® brand name and related word and logo trademarks should only be used to indicate the source of our particular programs and related products and should not be used to refer to any fitness program or goods or services other than Zumba Fitness' and its authorized licensees' programs.
THE ZUMBA® TRADEMARKS
Trademark offices around the world provide our company with legal means for protecting consumers, licensees, distributors and our company from imitation and infringing or counterfeit products and programs. These rights include the exclusive right to use our trademarks in the countries where they are registered. Our registered trademarks enjoy a presumption of validity around the world. Proper use of our trademarks serves to distinguish ZUMBA® products and services from the products and services of other companies, prevents the likelihood that consumers are confused, and helps prevent damage to our marks, including, for example, tarnishment, dilution and genericization.
In the United States, ZUMBA®, ZUMBA FITNESS®, ZUMBATOMIC®, ZUMBA GOLD®, ZUMBATHON®, ZUMBAWEAR® and ZLIFE® are registered trademarks of Zumba Fitness, LLC. (Collectively, "The ZUMBA Trademarks"). We also have trademark rights in the following Zumba Fitness Brands: DITCH THE WORKOUT-JOIN THE PARTY™, ZUMBA SENTAO™, FITNESS-CONCERT™, ZIN™ and ZES™.
Zumba Fitness has filed for variations of Zumba® trademarks and logos worldwide and already owns trademark registrations in most countries, including all members of the European Community, most of North and South America, Asia and Oceania.
WHO MAY USE THE ZUMBA® FITNESS TRADEMARK AND LOGO?
Only those licensed by Zumba Fitness, LLC (including current ZIN™ members) have any rights to use the ZUMBA® Trademarks. Licensees are required by contract and law to follow the guidelines in their written license agreements. ZIN™ Members can review the ZIN™ Membership & License Agreement by logging into their ZIN™ account and visiting the ZIN™ License and Support Page. We ask that our licensees and enthusiasts of the ZUMBA® program everywhere contact us immediately if they become aware of any unauthorized or improper use of the ZUMBA® Trademarks.
PLEASE OBSERVE THE FOLLOWING TRADEMARK USAGE RULES
1. USE THE SERVICE OR PRODUCT’S GENERIC NAME:
It is important to use the Zumba® Trademarks to describe the generic name of the products and services. At a minimum, use the generic term after the trademark in each written communication, the first time the marks appear, and in headers or highly visible locations. And always use the trademark indicators ® and ™ after the trademark.
Examples:
ZUMBA® fitness program, ZUMBA® routines, ZUMBA® fitness classes
ZUMBA® apparel
ZUMBATHON® charity event
2. USE A TRADEMARK NOTICE:
We require the use of the ® trademark notice one or more times in all printed materials and advertising.
Registered Marks in USA requiring ® symbol:
ZUMBA®
ZUMBA FITNESS®
ZUMBATOMIC®
ZUMBA GOLD®
ZUMBATHON®
ZLIFE®
3. USE THE TRADEMARK DISTINCTIVELY:
The ZUMBA® Trademarks should be entirely capitalized, or at least the first letter should. You can also underline ZUMBAor put ZUMBA in italics.
4. USE THE FOLLOWING TRADEMARK DESIGNATION:
Zumba®, [insert other Marks including Specialty programs, ZIN™, etc.] and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC, used under license
5. AVOID VARIATIONS:
Do not change the spelling, insert hyphens or combine two words into one. (Incorrect: "You’ll love Zumba-mania")
6. AVOID INCORRECT GRAMMATICAL USE:
Never use the ZUMBA® Trademarks as nouns or verbs. For example, never use "ZUMBA" as a verb to describe an exercise program or class. It is proper to say "I love the ZUMBA fitness program" and improper to say "I love ZUMBA".
7. AVOID USING THE ZUMBA® TRADEMARK AS A TRADE OR COMPANY NAME:
It is incorrect to use or refer to the ZUMBA® Trademarks as a trade name (e.g., company name or facility name). For example, don't name your company with ZUMBA® in the title. Name your company something else and say that it offers the ZUMBA® program or classes.
THE ZUMBA® TRADEMARKS SHOULD NOT BE USED IN THE FOLLOWING WAYS:
With the letter "Z" not capitalized—For example, zumba or zumba fitness.
Misspelled — For example, "Zoomba" is not allowed.
As a verb — For example, "once you zumba, you’ll be hooked" is not allowed.
As a noun — For example, "zumba is my favorite exercise" is not allowed.
As part of a trade name — For instance, "The California Zumba Center" is not allowed.
As a generic term — For example, as a name for a fitness program "My gym offers Zumba" is not allowed.
To advertise programs or products not affiliated with Zumba Fitness, LLC.
USE OF THE ZUMBA® LOGOS
The ZUMBA® Logos were designed to designate products and services developed by Zumba Fitness, LLC and may be used by licensees in their exact form and only to advertise and promote Zumba Fitness programs and products. Under no circumstances may the ZUMBA® Logos be used, without Zumba Fitness, LLC's express written consent, to manufacture and sell products such as clothing or any other merchandise. ZIN™ members have access to the correct and current format of the ZUMBA® Logos in the Marketing Materials. The ZUMBA® Logos are not to be used in any form that vary from the samples provided and must not be used in combination with any other trade names, trademarks or logos.
This information is for educational purposes only and should not be construed as legal advice or legal opinion on any specific facts or circumstances. If you have specific legal questions, you are urged to consult your own lawyer concerning your situation.
