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ZUMBA® TRADEMARK USAGE GUIDE
The ZUMBA® Trademarks are important business assets of Zumba Fitness, LLC and should be treated with a high level of care. People around the world, including our company, rely on our trademarks to identify our products and services and to distinguish them from those of our competitors. As the creators and global leaders in dance fitness programs, DVD’s, video games, clothing, and accessories, Zumba Fitness takes great pride in it's products and programs and works relentlessly to improve its products and services. We believe that our passion for excellence is unrivaled.
If Zumba Fitness' trademarks became "generic" in a particular area, they might cease to protect consumers and the company from knowing the source of its products and services – anyone may be able to use them without concern of a trademark infringement claim, creating confusion in the marketplace. This is because the word or symbol would no longer indicate to the public that the products or services bearing the ZUMBA® Trademarks originate from one source, namely, Zumba Fitness, LLC.
We respectfully request that you support our efforts to enforce the ZUMBA® Trademarks and take steps to use them properly and avoid confusion or potential misuse that may yield liability. If you have any questions concerning the proper use of the ZUMBA® trademarks, contact us via our support page.
THE WORD ZUMBA® DOESN’T MEAN ANYTHING
The word ZUMBA® was coined by our company, and is an arbitrary or fanciful word we selected as the original brand name that identifies Zumba Fitness' dance fitness programs and related products. The ZUMBA® brand name and related word and logo trademarks should only be used to indicate the source of our particular programs and related products and should not be used to refer to any fitness program or goods or services other than Zumba Fitness' and its authorized licensees' programs.
THE ZUMBA® TRADEMARKS
Trademark offices around the world provide our company with legal means for protecting consumers, licensees, distributors and our company from imitation and infringing or counterfeit products and programs. These rights include the exclusive right to use our trademarks in the countries where they are registered. Our registered trademarks enjoy a presumption of validity around the world. Proper use of our trademarks serves to distinguish ZUMBA® products and services from the products and services of other companies, prevents the likelihood that consumers are confused, and helps prevent damage to our marks, including, for example, tarnishment, dilution and genericization.
In the United States, ZUMBA®, ZUMBA FITNESS®, ZUMBATOMIC®, ZUMBA GOLD®, ZUMBATHON®, ZUMBAWEAR® and ZLIFE® are registered trademarks of Zumba Fitness, LLC. (Collectively, "The ZUMBA Trademarks"). We also have trademark rights in the following Zumba Fitness Brands: DITCH THE WORKOUT-JOIN THE PARTY™, ZUMBA SENTAO™, FITNESS-CONCERT™, ZIN™ and ZES™.
Zumba Fitness has filed for variations of Zumba® trademarks and logos worldwide and already owns trademark registrations in most countries, including all members of the European Community, most of North and South America, Asia and Oceania.
WHO MAY USE THE ZUMBA® FITNESS TRADEMARK AND LOGO?
Only those licensed by Zumba Fitness, LLC (including current ZIN™ members) have any rights to use the ZUMBA® Trademarks. Licensees are required by contract and law to follow the guidelines in their written license agreements. ZIN™ Members can review the ZIN™ Membership & License Agreement by logging into their ZIN™ account and visiting the ZIN™ License and Support Page. We ask that our licensees and enthusiasts of the ZUMBA® program everywhere contact us immediately if they become aware of any unauthorized or improper use of the ZUMBA® Trademarks.
PLEASE OBSERVE THE FOLLOWING TRADEMARK USAGE RULES
1. USE THE SERVICE OR PRODUCT’S GENERIC NAME:
It is important to use the Zumba® Trademarks to describe the generic name of the products and services. At a minimum, use the generic term after the trademark in each written communication, the first time the marks appear, and in headers or highly visible locations. And always use the trademark indicators ® and ™ after the trademark.
Examples:
ZUMBA® fitness program, ZUMBA® routines, ZUMBA® fitness classes
ZUMBA® apparel
ZUMBATHON® charity event
2. USE A TRADEMARK NOTICE:
We require the use of the ® trademark notice one or more times in all printed materials and advertising.
Registered Marks in USA requiring ® symbol:
ZUMBA®
ZUMBA FITNESS®
ZUMBATOMIC®
ZUMBA GOLD®
ZUMBATHON®
ZLIFE®
3. USE THE TRADEMARK DISTINCTIVELY:
The ZUMBA® Trademarks should be entirely capitalized, or at least the first letter should. You can also underline ZUMBAor put ZUMBA in italics.
4. USE THE FOLLOWING TRADEMARK DESIGNATION:
Zumba®, [insert other Marks including Specialty programs, ZIN™, etc.] and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC, used under license
5. AVOID VARIATIONS:
Do not change the spelling, insert hyphens or combine two words into one. (Incorrect: "You’ll love Zumba-mania")
6. AVOID INCORRECT GRAMMATICAL USE:
Never use the ZUMBA® Trademarks as nouns or verbs. For example, never use "ZUMBA" as a verb to describe an exercise program or class. It is proper to say "I love the ZUMBA fitness program" and improper to say "I love ZUMBA".
7. AVOID USING THE ZUMBA® TRADEMARK AS A TRADE OR COMPANY NAME:
It is incorrect to use or refer to the ZUMBA® Trademarks as a trade name (e.g., company name or facility name). For example, don't name your company with ZUMBA® in the title. Name your company something else and say that it offers the ZUMBA® program or classes.
THE ZUMBA® TRADEMARKS SHOULD NOT BE USED IN THE FOLLOWING WAYS:
With the letter "Z" not capitalized—For example, zumba or zumba fitness.
Misspelled — For example, "Zoomba" is not allowed.
As a verb — For example, "once you zumba, you’ll be hooked" is not allowed.
As a noun — For example, "zumba is my favorite exercise" is not allowed.
As part of a trade name — For instance, "The California Zumba Center" is not allowed.
As a generic term — For example, as a name for a fitness program "My gym offers Zumba" is not allowed.
To advertise programs or products not affiliated with Zumba Fitness, LLC.
USE OF THE ZUMBA® LOGOS
The ZUMBA® Logos were designed to designate products and services developed by Zumba Fitness, LLC and may be used by licensees in their exact form and only to advertise and promote Zumba Fitness programs and products. Under no circumstances may the ZUMBA® Logos be used, without Zumba Fitness, LLC's express written consent, to manufacture and sell products such as clothing or any other merchandise. ZIN™ members have access to the correct and current format of the ZUMBA® Logos in the Marketing Materials. The ZUMBA® Logos are not to be used in any form that vary from the samples provided and must not be used in combination with any other trade names, trademarks or logos.
This information is for educational purposes only and should not be construed as legal advice or legal opinion on any specific facts or circumstances. If you have specific legal questions, you are urged to consult your own lawyer concerning your situation.
